So a few days ago I sent out an email to my database… and there was a HUGE grammatical error. Not just hidden away in the body of the email, but in the opening word!
It was a big oversight and as soon as I saw it land in my inbox my stomach dropped. I instantly felt physically sick.
Now, I’m no grammar nazi. I’m not perfect. Like, at all. I use way too many ellipsis… see. Haha.
But this shook me to my core. I was so disappointed. So embarrassed. I could feel the judging eyes of the grammar nazis. I could almost hear their ‘tsk tsk’ and see their heads shaking from side to side… as they hovered over the unsubscribe button. If you’re in that category and you’re still here, thank you for your forgiveness.
Here’s the thing… good writers are hard to find. It’s a craft. A skill. Honed over years, decades, a lifetime. Some of us rock it, but most of us get by.
For those of us getting by, writing can be fun, but mostly it’s a bit of a slog. Staring at a blank page. Willing the words to appear. Praying for inspiration.
Sitting at the computer for half a day to write one newsletter or blog post. Pulling that apart. Switching this paragraph and that paragraph. Deleting a paragraph, then wishing you hadn’t! Editing, reading, editing, reading… is it ready? Is it perfect? Is there any bleedingly obvious grammatical errors? Does it flow? Does it make sense? Reading and reading and reading… then hovering over the ‘send’ or ‘publish’ button… reading it again, just to make sure. Hitting send. Adrenaline hit… until, SHIT!!! there it is. I had written their instead of they’re.
See, this wouldn’t have happened with my podcast. I’d have hit record, said what I needed to say, and any tiny little fumbles, mispronounced words, or incorrect grammar, would have been easily overseen and forgiven. It would have taken me 5 minutes to record this, yet it’s taken me a good 2 hours to write it (in between breaks to check if anything new has miraculously appeared in my pantry or fridge since the last time I checked).
Do you relate? Maybe you are a tertiary English scholar with a natural ability for the written word. Awesome. However, it’s more likely you are just like me. Doing what you have to do, and enjoying it on occasion, but you’d rather find an easier way to communicate your message.
Maybe your tribe/clients/ideal customer is also like me… opens a long form email, or blog post, and skims most of it, before getting bored and heading back to Facebook.
What if there is an easier way?
What if there is a way that you can get your message out without having to worry about the judgemental eyes of the grammar nazi?
What if you could get your message out there clearer and more authentically without spending hours and hours writing, reading and editing?
What if you could grow your audience while building deep rapport and connection – the kind that only your true voice can bring?
What if you could do it without having to worry about putting on a face full of make up to record a video?
What if you could do it anywhere and with anyone?
What if there’s a way to keep your audience captive for more than 8 secs?
What if they’d tuned in to hear you every week without having to write a cringeworthy email subject line?
What if you used your voice, for what is meant… speaking, being heard, storytelling?
What if it were easy?
It can be… and it is.
Start that podcast.
It doesn’t have to be time consuming and confusing and nerve wrecking… it can be easy and enjoyable and fun. When you know how. I can show you the way in my Radcasters Online Program. I’d love to… or is that ‘too’?