How a podcast gives you permission to explore your purpose:
This is one of my favourite things about podcasting and it’s a big part of my own story.
Most people come to Radcasters with a rough idea of what they want to talk about. They have a business, it’s doing well… but they really want to build their profile, connect on a deeper level with their audience and provide much greater detail and value.
And then there are some who come with an idea that they’d like to podcast… and that’s about the extent of it.
I was the latter. Went into it with no end game in mind… just gave myself permission to talk about whatever the fuck I wanted. And it’s led me here. To what I feel, right now, is my purpose. Funny thing is I spent 10 years searching for it and never finding it. Then when I start allowing myself to explore and follow my curiosity, BAM, there it was. Just where I left it – as a 7 year old with a double tape deck and a curious mind.
There’s also some brave souls who come to me with a successful business and an established personal brand… but they are kind of a bit over talking about the same shit all. the. time. They want something more. Something different. They aren’t quite sure what it is yet, but they do know it’s not more of the same. In some way, Radcasters gives them permission to go on a personal exploration.
Honestly, the easiest way to figure out what your purpose is? Start talking. Sit down with people you admire, press record, and see what themes start emerging. See what comes up time and time again. Notice recurring themes. Explore more. Speak more. Record more.
Most people think you need to have a fully formed concept and all the puzzle pieces in place before you launch anything… but I call bullshit. The only certainty in life is that nothing is permanent. It’s a constant of change, redirection, pivots, learning and growth (what a fucking amazing gift!).
So, why not create something which gives you the space and permission to explore who you are… what you love… where your passion is… whether it’s related to your biz or not.
One thing I suggest to my RAD clients who are struggling with ‘getting it perfect’ is to start with a short test podcast. A series of 4, 6, 8, 10 episodes exploring a topic that you are interested in. No pressure. Fuck, no one has to ever listen to it.
But, it could lead to something truly amazing. At the very least, when you do go to record your business related podcast, the nerves are diminished because you are comfortable behind the mic and are digging the whole process.
Moral of the story… stop fucking around. Start talking. Keep talking.